Who We Are and How We Use Your Information
This privacy notice aims to give you information on we collect and processes your personal data when you save your information with us online, register for warranty service or support.
It is important that you read this privacy notice and the terms and conditions that offer when we are collecting or processing personal data. This privacy notice supplements the other notices and is not intended to override them.
Our website is not intended for children and we do not knowingly collect data relating to children under the age of 16.
The brand is owned by IAG Group Ltd.
Our full details are:
IAG Group Ltd
Level 1 Electronics Building,
Sanecore Industrial Park,
Bao An District,
Email address: marketing (at) wharfedalepro (dot) com
You have the right to make a complaint at any time via the relevant bodies. However, we appreciate the chance to deal with your concerns and to offer a remedy, so please contact us in the first instance and we’ll attend to any complaint.
Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
What We Collect
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may potentially collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, last name and title.
- Contact Data includes billing address, delivery address, email address and telephone numbers.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
- Profile Data, purchases made by you, your interests, preferences, feedback and survey responses.
- Usage Data includes information about how you use our website, products and services.
- Marketing and Communications Data includes your preferences in receiving marketing from us.
We also may collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
If You Choose to Not Provide Data
Where we need to collect personal data by law, or under the terms of a contract we have with you and for warranty service, and you choose not to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, warranty service). In this case, we may have to cancel any offer of service or agreement that we have with you. Of course, we’ll do our best to support you in every way we can.
How We Use Data
We only use your data for the purposes outlined in this statement.. All data is used where and when the law will allow us. The most common use will be:
- Where we need to perform the contract we are about to enter into or have entered into with you (i.e.. Service and warranty, either directly or via authorised service partners.)
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
You have the right to withdraw consent to marketing at any time by clicking on the unsubscribe link provided at the end of each marketing communication or by contacting us via this website and the contact form.
Purposes For Which We Will Use Your Personal Data
Please see the summary of how and where we potentially may use your data. This also shares legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
|What we use your personal information for||Our reasons|
|To provide products and services and related information to you.||For the performance of our contract with you or to take steps at your request before entering into a contract to comply with our legal and regulatory obligations|
|To prevent and detect fraud, scams and illegal activity against you or us||For our legitimate interests or those of a third party, that is, to minimise fraud that could be damaging for us and for you|
|Conducting checks to identify you and verify your identity screening for financial and other sanctions or embargoes. Other processing necessary to comply with professional, legal and regulatory obligations that apply to our business||To comply with our legal and regulatory obligations|
|Gathering and providing information required by or relating to enquiries or investigations by regulatory bodies||To comply with our legal and regulatory obligations|
|Operational reasons, such as improving efficiency, training and quality control||For our legitimate interests or those of a third party, that is, to be as efficient as we can so we can deliver the best service for you at the best price|
|Statistical analysis to help us manage our site and/or business: for example, in relation to the customer base, Product range or other efficiency measures||For our legitimate interests or those of a third party: that is, to be as efficient as we can so we can deliver the best service for you at the best price|
|Preventing unauthorised access and modifications to our site and/or systems||For our legitimate interests or those of a third party- that is, to prevent and detect criminal activity that could be damaging for us and for you to comply with our legal and regulatory obligations|
|Updating and enhancing customer records||For the performance of our contract with you or to take steps at your request before entering into a contract to comply with our legal and regulatory obligations. For our legitimate interests or those of a third party – for example, making sure that we can keep in touch with our customers about existing orders and new products|
|Credit reference checks via external credit reference agencies||For our legitimate interests or those of a third party – that is, to ensure our customers are likely to be able to pay for our products and services|
|Administering, managing and maintaining your accounts and/or subscriptions with us||For the performance of our contract with you or to take steps at your request before entering into a contract. For our legitimate interests or those of a third party- that is, to be as efficient as we can so we can deliver the best service for you at the best price|
|Corresponding with you in relation to your product, service and warranty in relation to products you have purchased (including post-sales support and warranties)||For the performance of our contract with you or to take steps at your request before entering into a contract for our legitimate interests or those of a third party – that is, to be as efficient as we can so we can deliver the best service for you at the best price|
|Notifying you about changes to our Products and/or our site||For the performance of our contract with you or to take steps at your request before entering into a contract for our legitimate interests or those of a third party, that is, to be as efficient as we can so we can deliver the best service for you at the best price|
|Customizing our Products to provide more personalized content||For our legitimate interests or those of a third party, that is, to be as efficient as we can so we can deliver the best service for you at the best price|
|Measuring or understanding the effectiveness of advertising we serve to you and others, and delivering relevant advertising to you||For our legitimate interests or those of a third party – that is, to be as efficient as we can so we can deliver the best service for you at the best price|
Direct Marketing Communication
We may use your personal information to send you updates (by email) about our products, including exclusive offers, promotions or new Products.
We have a legitimate interest in processing your personal information for promotional purposes (see above “Purposes For Which We Will Use Your Personal Data”)
This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly.
We will always treat your personal information with the utmost respect and never sell it to other organisations outside our group of companies for marketing purposes.
You have the right to opt-out of receiving promotional communications at any time by:
- using the ‘unsubscribe’ link in our emails or
- contacting us via this website and the contact form.
We may need to ask you to confirm or update your marketing preferences if you ask us to provide further products in the future, or if there are changes in the law, regulation, or the structure of our business.
Who we do share your personal data with
We routinely share personal information with:
- companies within our group;
- third parties we use to help deliver our Products to you – for example, authorised distributors (and service centres) as your local and direct point of contact, payment service providers/gateways, warehouses and delivery companies;
- other third parties we use to help us run our business – for example, marketing agencies or website hosts, marketing communication platforms, analytics and reporting systems;
- third parties which operate review websites that provide you with an opportunity to share feedback on our Products with others.
We only allow our service providers to handle your personal information if we are satisfied they take appropriate measures to protect your personal information. All interaction is subject to legal agreement to ensure compliance with all regulations and applicable laws, to protect your data. We also impose contractual obligations on service providers relating to ensure they can only use your personal information to provide services to us and to you.
We may disclose and exchange information with law enforcement agencies and regulatory bodies to comply with our legal and regulatory obligations.
We may also need to share some personal information with other parties, such as potential buyers of some or all of our business or during a re-structuring. Usually, information will be anonymised but this may not always be possible. The recipient of the information will be bound by confidentiality obligations.
We may share your personal data with selected third parties in the following instances:
- business partners, dealer networks, suppliers and sub-contractors for the performance of a contract we enter into with them in connection with your account, our products, services (including post-sales support and warranties) and/or our site (including our hosting providers);
- to maintain, develop and/or host your account and/or our site;
- with analytics and search engine providers that assist us in the improvement and optimisation of our site;
- with analytics providers that assist us in the improvement and optimisation of our Products and our site; or
- where we carry out marketing, advertising or surveys to gain feedback and improve our Products and/or our site.
Cookies & web analytics
As part of the automated collection of data, we and our third-party service providers may use server logs, cookies, web beacons, Google Analytics and other similar technologies.
For more detail on our Cookies policy see below here
To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout.